Nirit Rubenstein is CEO of Prime Marketing Holdings, LLC. Prior to joining the company in the fall of 2014, Rubenstein served as General Manager at Green Dot Corporation, the nation’s first and largest providers of prepaid debit cards. At Green Dot she led the company’s flagship brand, with product distribution in over 100,000 retail outlets. Previously Rubenstein held senior marketing and finance positions at Del Monte Foods (now Big Heart Pet Brands), Salesforce.com, and Amdocs, Inc.
Rubenstein received an M.B.A. from the University of California at Berkeley, Haas School of Business and a bachelor’s degree in Business and Economics from Haifa University in Israel. She served honorably in the Israel Defense Forces as an instructor to cadets in the nation’s prestigious air force academy.
SVP of Sales
Scott Shepard is the Senior Vice President of Sales of Prime Marking Holdings, LLC. Prior to joining the company, he ran his own sales consulting business where Prime Marketing was a client. Scott has over 15 years of sales and management experience in both startup and Fortune 500 companies. He spent 11 of those years at HotJobs, an online job search engine where he helped grow the company from a small startup to a division of Yahoo!, which was then acquired by Monster Worldwide. Most recently, Scott held sales leadership roles at stellar startups such as Main Street Hub, LevelEleven, and SteelHouse.
Shepard is originally from Detroit and graduated with a BA in Marketing from the Eli Broad College of Business at Michigan State University.
Chris Ballesteros is the Director of Finance and Administration at Prime Marketing Holdings LLC. Prior to joining Prime Marketing, Ballesteros worked at Near North National Title, a Chicago based title Service Company, as Controller of its Chicago based organization and its Indiana sister company Hamilton National Title. Previously, Ballesteros worked at GameFly as an internal Senior Accountant.
Ballesteros received his M.B.A and undergraduate degree in Finance from Purdue University.
Armen Bedrossian is the Chief Technology Officer (CTO) of Prime Marketing Holdings, LLC.
Prior to joining the company in March 2016, Bedrossian served as CTO at XAP Corporation,
a pioneer in education technology providing online tools in the K-20 market. Previously
Bedrossian held senior leadership, consulting, architecture and software development
positions at many startup and Fortune 100 companies.
Bedrossian is from New Jersey and graduated with a BS in Computer and Information
Science from New Jersey Institute of Technology.
VP of Marketing
Tyson Wigfall is Vice President of Marketing of Prime Marketing Holdings, LLC. Before joining Prime in the spring of 2015, Tyson served as Sr. Marketing Manager at XO Media, a technology company focused on acquiring and monetizing premium domain names. At XO Media he helped build InsuranceBrokers.com and MyHomeLoan.com, and worked closely with Townsgate Media, an investment fund focused on early stage technology and media companies.
Tyson Wigfall graduated with a BA in Media Studies from Pomona College, and is Google AdWords and Analytics qualified.
VP of Sales & Operations
Brian Mazzarella is Vice President of Sales & Operations of Prime Marketing Holdings, LLC. Before joining Prime in the fall of 2012, Brian served as Front Office Manager at Luxe Hotels, where in addition to providing and overseeing client satisfaction, worked to establish the brand and expand properties under the Luxe umbrella. Customer Satisfaction and Organizational Growth have always been Brian’s passions.
Mazzarella received a Bachelor of Arts from the University of Connecticut, has taken numerous management and hospitality courses, and dedicates his time to various charitable efforts.